Starting a new business can be exciting. You have already worked through a lot of stuff. You have the ambition to achieve something in your life through this new idea that will become your major source of income.
This all sounds great, but did you know that worldwide there are about 300 million people trying to start almost 150 million businesses? Out of all these, even the one third part gets launched, every year almost 50 million new firms get born. If we talk about an everyday average it would be 137,000 new businesses per day.
So, how do you stand out of the crowd?
Well, with the right strategy and source, you can surely get your business noticed in front of the right audience.
Let’s discover some of the ways through which you can build the visibility of your brand.
1) SEO - Search Engine Optimization
We all know how important it is for any new business starting online. You might have read a lot about it already, so will not go into the details on what SEO is, but how part of it. SEO is not a one time process but rather an ongoing process. First and foremost, you need to build a very strong on page visibility that helps you notify the google crawlers that you have relevant information on your website.
That includes targeting the right keywords, setting up technical details like Meta tags, page speed, setting up Google analytics and Google webmasters, creating sitemaps and robots.txt, optimizing URLs, adding internal links, using HTTPs, etc. Once you get the technical and on page SEO right, it is time to build content that helps you earn great backlinks.
It is a different scenario where people build links manually using activities like Guest Posting, PR link building, Link exchange, etc. However, today times are such where you have to create content that people would share on their own. Hence, you can try keeping the balance between both of them. Overall, SEO will play a major part in building the basic foundation for your web presence in search engines with lasting results.
2) Business Listing
It is evident that people are not always going to search on google for things they want. Today when people are getting busier day by day, sometimes they just want to trust credible business listing websites that would redirect them to the correct sources.
For example, if someone is looking to find a good web development service, clutch.co is the first name that pops up in our heads today. Similarly themukam is another fastest growing business listing website that helps you list your business where thousands of prospects come online everyday to search for the services and businesses they require.
Wondering how you can be sure that your business will be found first? Well, when you keep your listing updated with fresh information, correct and right pictures, it will always be given first priority knowing that you have the latest and fresh information to present. Listing your business on themukam can be pretty convenient with free listing and your chance to get notified by thousands of people. You can try it here.
3) Paid Marketing
There are no shortcuts to success, but when you can invest a little money, shortcuts taken strategically definitely get you success.
Yes, paid marketing has a lot of opportunities when it comes to marketing your business online. All you need to do is say yes to investing money with open arms and it will get you to the right path. Well, if you are not working with any agency, you might have to do a lot of work by yourself.
There are a lot of ways to put your foot into the world of paid marketing. Search ads, video ads, banner ads, social media ads, remarketing ads, Shopping ads, Gmail sponsored ads, local service ads, and more.
All starts with one step, register your account with Google ads and then decide which stream you want to open for your business and then follow the path accordingly. Each of these sources would demand a lot of strategies to implement in order to yield a good ROI on your spent budget. So, choose wisely and get help from experts if required.
4) PR Links
When you read this, do not think of usual PR sites but rather think of sites like NY times, CNN, etc. to get your PR article featured in front of the right audience. So, whenever you have the news that you feel you can share with the world, share it through PR websites.
All you need to do is, get a great article prepared for your news article, join hands with a PR network. It will be a paid partnership, but they have a great network with known PR websites. So, it is a good way to get your brand mentioned on different websites.
5) Social Media & Influencer Marketing
On an average a person spends 2 hours a day on social media websites. So, you do not need any other reason to not put your business out there on social media. All you need is to identify the right platform on which your target audience hangs out and the kind of content they like to consume.
And with that, we are coming to the end of this article with 5 most important ways to improve your visibility in the search when your business is new in the market. The beginning might look scary, but with the right strategy and approach, it can be quite easy to get your business on the top list of businesses with websites like themukam. Click here to know more about it.