Surviving with a limited presence is next to impossible for any online business.
In your inbound strategy, improving online presence should always be at the center and then you link other strategies to achieve the larger goal of brand awareness.
Wondering what that path would look like?
It is all about getting listed on a quality website with a dofollow backlink that sends relevant traffic back to your website.
Now, there are a lot of ways to pursue this. However, business listings/online directory listings are my favorites.
The reason is simple. When people want to look for credible references for the businesses, they turn to business listings first knowing they would find what they need.
Plus, the backlink quality, exposure, relevant prospects getting to know your business exists in the jungle of the business world would be a few added benefits.
Still sitting on the fence?
Explore the benefits of business listings covered in this blog and how it helps you grow your brand awareness.
The best way to get found!
In the beginning phase of your business it is less about profits and more about getting found.
The online business directory allows users to look for businesses from different perspectives. For example, they can search with specifics like service, location, category, etc. Whether your business is niche or general, this way targeted users looking for businesses like yours can connect with you there.
Plus, if that business directory has great presence on search engines, your chance of getting listed on SERPS for lists like “Top 10 Food Restaurants in Florida” increases. As people organically land on pages like this to discover businesses they have never discovered before.
Your chance to have a great citation (Local Visibility)
Almost 46% of online searches are users who are looking for local information about the businesses. When you list your business on a business directory like The Mukam it provides fields like Email, Address, Images, Contact information, description about your business, etc.
With the rising popularity in “near me” searches, you get high chances of being found by your local and most important prospects. Plus, you also maintain a consistency where users can easily find any missing information about your business from your listing anytime. Just make sure to keep it updated and you should be good to go!
Improve brand awareness
In the initial stage of your business when you want your customers and potential customers to remember you as a business, they need to see you everywhere with consistent visuals.
Not only on directories but also on social media, blogs, etc. The more they see your name, brand logo, images, related content, and if in any way that can help them, they will remember your name. Not just for the sake of a business, but you should always focus on making some kind of a change out there.
Once you maintain your business listing consistently, everytime people find businesses like yours, and your listing comes first, it will definitely boost your brand awareness.
Increased Visibility in Search Engines
Let’s accept the fact that SERP is a sea of a lot of websites on the web. With increased competition in ads and other services, business directories can easily help you get more visibility without spending much.
If you can maintain good rankings in the business directory, every time someone searches for your business, you can easily get listed there. One of the most important factors here is to keep your listing up to date and encourage reviews by customers. If you can create a great first impression, it will definitely help you improve visibility in search engines with your products and services.
Increases credibility and trust
How would any customer put trust in your business? Through your previous work, testimonials, and more case studies? But what if you don't have them?
In either case, being listed on a reputed website will help you create instant credibility and trust among others. Just make sure that you have a decent outlook of your presence online to establish that credibility and trust online for businesses.
Great Backlink Opportunities
Building and earning backlinks are two different ways. The major benefit of getting listed on a business directory is that it already has 700+ listings like The Mukam, increasing your chances of getting quality backlinks from other websites. If they like what you do as a business, they become your customers, they like the content you make, etc.
In every such scenario, you will get a link back to your website and that too from a reputed and quality website. Then see how your business starts growing on the web exceptionally.
Customer reviews and testimonials
Do you often see those 5 stars on the SERPs when you look for businesses and wonder how they do it? Well, one way is to put a schema markup. But that’s a bit complicated.
Another great way is to do it through business directories like The Mukam. When someone appreciates your business, you can ask them if they would like to give your business the review. Even with one review, your listing will organically increase their presence and reputation.
With positive reviews, it is 50% easier for customers to put trust in any brand.
The Mukam - Your Next Door Business Listing Website
Listed with 700+ businesses from different industries like food, manufacturing, hospitality, graphics etc.
Is a great place to list your business and get found in front of your potential customers. You can avail advanced features like advanced images, reviews, to make your listing stand out among the audience. Customers can directly give you a call from the business listing website as well. To list your business, click here.